At the time I was working on the magazine, there was a push to find additional resources for income revenue. Since the "This Month in Milwaukee" calendar section hosted a list of fun activities in Milwaukee, I recommended a sponsored image hunt that would hide The Shepherd Express' mascot, a sheep, in several spots on the spread (with varying levels of difficulty). Readers could search for the sheep, email a snapshot to the editor, and be entered to win a prize from one of that month's events. I developed this layout as a showcase for the sales team to explain the hunt to advertisers.
While the concept wasn't picked up, I had a fun time working the sheep into that month's calendar.
